Luke’s Bakery customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
- Contact details
- What information we collect, use, and why
- Lawful bases and data protection rights
- Where we get personal information from
- How long we keep information
- Who we share information with
- How to complain
Contact details
Post
Lukes Bakery Ltd, Unit A1, Welton Business Park, Wiske Avenue, BROUGH, HU15 1ZQ
Telephone
07437 483824
sales@lukesbakery.co.uk
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Purchase or account history
- Website user information (including user journeys and cookie tracking)
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Marketing preferences
- Website and app user journey information
- Records of consent, where appropriate
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
- Your right to erasure – You have the right to ask us to delete your personal information. You can read more about this right here.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
- Your right to object to processing – You have the right to object to the processing of your personal data. You can read more about this right here.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
- To let you know about changes to our Bread Rounds, new products, or special offers.
Where we get personal information from
- Directly from you
How long we keep information
We keep your personal information securely for as long as we need to for the purposes described.
Your information will be deleted seven years after final delivery and full payment has been received.
Who we share information with
Others we share personal information with
We will only pass data to third parties necessary for the fulfilment of our supply agreement with you.
These are:
- BACS Payment Services, for the purposes of direct debit payment collection
- World Pay, for the purposes of card payment collection
- Software and I.T. services providers, for the purposes of software and I.T. support
- HMRC, in accordance with legal obligations for compliance purposes
- To comply with our legal regulatory and statutory obligations, we may also need to pass your personal information to third parties such as courts, law enforcement agencies, our insurers, our auditors and our professional advisors
These third-party data controllers and processors are all registered with The Information Commissioner’s Office and have data protection policies compliant with the Data Protection Act 1998 and the EU General Data Protection Regulation.
Other third-party websites
Our website may contain links to and from third-party websites. If you follow a link to any of these websites, please note that we don’t accept any responsibility or liability for the privacy policies of these third parties.
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated 18/3/2025